Relax, let it do the work!
It's like having an extra person to keep in touch with your customers continuously. It automates all the sales follow-ups that you know you should be doing but never have the time to do. Scheduled and personalized customer service follow-ups, product and service promotions and maintenance notices sent by your virtual sales person that never misses an opportunity to drive more sales or to inform customers!
Don't forget about your existing customers! Keeping lead retention and loyalty is just as important as getting new customers so that they keep them coming back.